Modern Flattery

There has crept, I notice, into our literature and journalism a new way of flattering the wealthy and the great. In more straightforward times flattery itself was more straightforward; falsehood itself was more true. A poor man wishing to please a rich man simply said that he was the wisest, bravest, tallest, strongest, most benevolent and most beautiful of mankind; and as even the rich man probably knew that he wasn't that, the thing did the less harm. When courtiers sang the praises of a King they attributed to him things that were entirely improbable, as that he resembled the sun at noonday, that they had to shade their eyes when he entered the room, that his people could not breathe without him, or that he had with his single sword conquered Europe, Asia, Africa, and America. The safety of this method was its artificiality; between the King and his public image there was really no relation. But the moderns have invented a much subtler and more poisonous kind of eulogy. The modern method is to take the prince or rich man, to give a credible picture of his type of personality, as that he is business-like, or a sportsman, or fond of art, or convivial, or reserved; and then enormously exaggerate the value and importance of these natural qualities. Those who praise Mr. Carnegie do not say that he is as wise as Solomon and as brave as Mars; I wish they did. It would be the next most honest thing to giving their real reason for praising him, which is simply that he has money. The journalists who write about Mr. Pierpont Morgan do not say that he is as beautiful as Apollo; I wish they did. What they do is to take the rich man's superficial life and manner, clothes, hobbies, love of cats, dislike of doctors, or what not; and then with the assistance of this realism make the man out to be a prophet and a saviour of his kind, whereas he is merely a private and stupid man who happens to like cats or to dislike doctors. The old flatterer took for granted that the King was an ordinary man, and set to work to make him out extraordinary. The newer and cleverer flatterer takes for granted that he is extraordinary, and that therefore even ordinary things about him will be of interest.

-All Things Considered (1908)