Anyhow, I respectfully refuse to be impressed by the claim to candour and realism put forward just now for men, women, and movements. It seems to me obvious that this is not really the age of audacity but merely of advertisement; which may rather be described as caution kicking up a fuss. When somebody wishes to wage a social war against what all normal people have regarded as a social decency, the very first thing he does is to find some artificial term that shall sound relatively decent. He has no more of the real courage that would pit vice against virtue than the ordinary advertiser has the courage to advertise ale as arsenic. His intelligence, such as it is, is entirely a commercial intelligence and to that extent entirely conventional. He is a shop-keeper who dresses the shop-window; he is certainly the very reverse of a rebel or a rioter who breaks the shop-window. With the passions which are natural to youth we all sympathize; with the pain that often arises from loyalty and duty we all sympathize still more; but nobody need sympathize with publicity experts picking pleasant expressions for unpleasant things; and I for one prefer the coarse language of our fathers.
-Come to Think of It (1930)