...we are performing the essential function of flattery which is flattering the people for the qualities they have not got. Praise may be gigantic and insane without having any quality of flattery so long as it is praise of something that is noticeably in existence. A man may say that a giraffe's head strikes the stars, or that a whale fills the German Ocean, and still be only in a rather excited state about a favourite animal. But when he begins to congratulate the giraffe on his feathers, and the whale on the elegance of his legs, we find ourselves confronted with that social element which we call flattery.
-Heretics (1905)
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