"...Mr. Shaw is flippant because he is serious."

It is not an idle contradiction to say that Mr. Shaw is flippant because he is serious. A man like Mr. Shaw has the deliberate intention of getting people to listen to what he has to say; and therefore he must be amusing. A man who is only amusing himself need not be amusing. Generally, when he is a perfect and polished stylist, he is not. And there is a good deal of misunderstanding about the relative moral attitude of the two types; especially in connection with the old morality of modesty. Most persons, listening to these loud flippancies would say that Mr. Bernard Shaw is egotistical. Mr. Bernard Shaw himself would emphatically and violently assert that he is egotistical; and I should emphatically and violently assert that he is not. It is not the first time we have somewhat tartly disagreed. And perhaps I could not more effectively perform the just and necessary public duty of annoying Mr. Shaw than by saying (as I do say) that in this matter he really inherits an unconscious tradition of Christian humility. The preaching friar puts his sermon into popular language, the missionary fills his sermon with anecdotes and even jokes, because he is thinking of his mission and not of himself. It does not matter that Mr. Shaw's sentences so often begin with the pronoun "I." The Apostles Creed begins with the pronoun "I"; but it goes on to rather more important nouns and names.

-The Well and the Shallows (1935)