A friend has sent me a sort of guide or prospectus of the food eaten by vegetarians, or, to speak more strictly, I believe, by fruitarians. It has given me more solid pleasure than any book of poetry or philosophy I have read for years. Not that I want to eat the fruitarian foods; Heaven forbid. A man may be interested in the ingenuity and picturesqueness of a scheme of advertisement without having the desperate design of sampling any of the wares. Suppose I had lived in Renaissance Italy, I might have received some pleasant little pamphlet such as this, advertising "Borgia Biscuits; the best for Bishops"; or, "Try Lucrezia, the Latest Soporific; Invariably Ends an Illness"; or, "Pope Alexander's Painless Chianti: the late Cardinal Colonna writes 'Since then I have used no other.' "

In such a case I should order tones of the entertaining prospectus, but none of the food. I feel almost an equal degree of fastidiousness about the Fruit Foods, some of which sound to me as ominous as Borgia Biscuits.

-December 4, 1909, Illustrated London News